Welcome to Oakland, the Local Time is...

November 7, 2017

 

A long time ago, when I was new to the Bay Area, I had a BART driver who, as the train pulled out of the Transbay Tube into West Oakland, announced, "Welcome to Oakland, ladies and gentlemen. Local time is 12:51pm. It's a balmy 71 degrees with a slight breeze out of the northwest. I hope you enjoy your stay in the East Bay and we thank you for traveling with BART."

 

The pilot impersonation was good for a chuckle because of the geographic, meteorological, and even cultural differentiation between the East Bay and San Francisco. Oakland feels like a place different and distant enough from San Francisco that you should have had to take a flight to get there, which is ironic considering Oakland suffers from being in San Francisco's shadow.

 

Operating on the Zero Partners philosophy that every place has a personality (a brand) and owning and amplifying that brand is often the best way to connect with people, I sketched up the above artwork. How is there not a "Welcome to Oakland" sign there already, for that matter? Talk about an opportunity. 

 

 

Please reload

Recent Posts

January 18, 2019

Please reload

CONTACT

Department of Here

76 Webster Street

San Francisco, CA 94117

​​

Tel: +1 646 942 0011

Want to learn more about what we do? Make yourself at home and take the Self-Guided Tour

© 2018 Department of Here