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I'm Logical Until I'm not Logical


Interesting perspectives on why Denver's rapidly growing public transit service isn't seeing a parallel uptick in ridership. It's a brutal one-two punch: it's not a logical choice to take transit given the distances and times, and even when cities do get it right and make public transit a logical choice, people aren't logical. Cities still have to win the culture battle, and car culture is deeply ingrained, especially in the West.