WORKSHOPS: ONE-DAY SESSIONS
Curious what this means in practice? Let's meet up for a workshop. In one day identify your place's unique story so you can tell it at every event, to every visitor, through every channel.
WORKSHOP: ECONOMIC DEVELOPMENT

WHO IS THIS PLACE?
FINDING YOUR CITY’S IDENTITY
The meaning of places is undergoing a revolution. In today’s rapidly changing urban environments, with contentious gentrification battles, a transforming retail landscape, shared work- and living-spaces, and increasing social dislocation, places desperately need compelling, thoughtful brand stories to forge lasting connections with residents, visitors, and businesses.
Every place has a personality; we surface it. Department of Here will help you envision who your place wants to be and how to communicate that personality.
BY THE END OF THE WORKSHOP YOU WILL HAVE:
+ renewed clarity about your city’s personality and experience
+ a positioning statement differentiating your city from others
+ a plan to translate your brand into communications and events
WORKSHOP: RETAIL DISTRICT

THE POWER OF PLACE: ETCH YOUR DISTRICT ON THE CITY
The retail apocalypse may or may not be as advertised, but you can ensure your district is forging strong connections with the audiences you want to reach so your members thrive.
Learn why differentiating your neighborhood from the rest of the city is more important than ever and how you can effectively create a lasting impression on your visitors. Together, we will explore what makes your district resonate and explore different ways to dial up the qualities you want to amplify. With the understanding that the human connection to place is what ultimately dictates the success of retail districts we will take you and your team through a series of generative exercises and discussions to help you get clear on what sets you apart and makes your story unique.
BY THE END OF THE WORKSHOP YOU WILL HAVE:
+ renewed clarity about your district’s perception and experience
+ your neighborhood’s positioning statement
+ a plan to translate your value into communications and events
+ a map of your competitive landscape
EMAIL US TO FIND OUT MORE
PREVIOUS CLIENTS INCLUDE:

The
Bridge
District

GREATER SACRAMENTO
ECONOMIC COUNCIL


OUR CAPABILITIES
HOW YOU LOOK
brand identity systems
symbols and flags
video and animated storytelling
mobile apps
web platforms
urban design and placemaking
HOW HERE CAN GET YOU THERE
RESEARCH AND STRATEGY
stakeholder workshops
community research
market positioning
project visioning
HOW YOU TALK
core stories
brand messaging
community brand guidebook
social media strategy
HOW YOU ACT
event planning and production
policy strategy and implementation
vendors and partnerships