WORKSHOPS: ONE-DAY SESSIONS

Don’t follow the crowd. In one day identify your neighborhood’s unique story so you can tell it at every event, to every visitor, through every channel.

WORKSHOP: ECONOMIC DEVELOPMENT

WHO IS THIS PLACE?

FINDING YOUR CITY’S IDENTITY

The meaning of places is undergoing a revolution. In today’s rapidly changing urban environments, with contentious gentrification battles, a transforming retail landscape, shared work- and living-spaces, and increasing social dislocation, places desperately need compelling, thoughtful brand stories to forge lasting connections with residents, visitors, and businesses.

Every place has a personality; we surface it. Department of Here will help you envision who your place wants to be and how to communicate that personality.

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BY THE END OF THE WORKSHOP YOU WILL HAVE:

+ renewed clarity about your city’s personality and experience
+ a positioning statement differentiating your city from others
+ a plan to translate your brand into communications and events

WORKSHOP: RETAIL DISTRICT

THE POWER OF PLACE: ETCH YOUR DISTRICT ON THE CITY

The retail apocalypse may or may not be as advertised, but you can ensure your district is forging strong connections with the audiences you want to reach so your members thrive.

Learn why differentiating your neighborhood from the rest of the city is more important than ever and how you can effectively create a lasting impression on your visitors. Together, we will explore what makes your district resonate and explore different ways to dial up the qualities you want to amplify. With the understanding that the human connection to place is what ultimately dictates the success of retail districts we will take you and your team through a series of generative exercises and discussions to help you get clear on what sets you apart and makes your story unique.

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BY THE END OF THE WORKSHOP YOU WILL HAVE:

+ renewed clarity about your district’s perception and experience

+ your neighborhood’s positioning statement

+ a plan to translate your value into communications and events

+ a map of your competitive landscape

EMAIL US TO FIND OUT MORE

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