Bring In The Clowns

September 6, 2017

 

I was surprised to find neo-nazi protesting clowns speak about real estate brand strategy, but there you go. You want to change the tone or shift the focus of conversation? Remember that your audience is made up of people. Connect with them, tell a story.

 

“People remember stories much better than they remember information,” Bichlbaum said.

 

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